Design
How we design calm product pages
A look at the information architecture behind Swizzle Works product pages: heroes, benefits, FAQs, and related links.
A product page has one job: help someone decide if this tool fits. We open with a clear hero (name, tagline, platforms, and primary call to action), then move into proof and detail.
Features say what the product does. Benefits say why that matters. Use cases put it in a real context. FAQs cover the questions people ask before they hit a store link or join a waitlist.
Reviews and related products help with trust and discovery. Links to Apps, Games, Support, and sibling titles show how the catalog fits together for people and for search engines.
Visually we keep things warm and readable, use next/image for LCP-critical heroes, and ship structured data so search engines can read Organization, SoftwareApplication, FAQ, and breadcrumb entities.